Write Ads That Sell Information
Harmon Brothers videos have racked up over 1.5 billion views and helped produce over $700 million in direct-tracked sales.
Join Chief Creative Officer, Daniel Harmon, and Lead Writer, Dave Vance, as they pull back the curtain to reveal how Harmon Brothers consistently creates videos that delight, entertain—and most importantly—videos that sell.
Write Ads That Sell will give you the formulas and structure that will enable you to do it, too.
WHAT THIS COURSE IS
Over the course of 25 video lessons with 3 accompanying downloadable workbooks, Daniel Harmon and Dave Vance go in-depth with specific examples and techniques that will teach you everything it takes to write a great script—from research, capturing the concept, and nailing the proper sales structure, to polishing and preparing the perfect script for production.
We are opening our entire writing playbook and giving it to you in a professionally produced and edited course that gives you the tools you need to do what we do, without holding anything back.
Here’s what you’ll get in Write Ads That Sell
25+ KNOWLEDGE-PACKED VIDEOS IN WRITE ADS THAT SELL
The course is broken out into three sections, each with a number of videos that provide digestable chunks of knowledge—and specific actions for you to take as the course guides you through the process of writing an ad that sells.
The three workbook downloads provide recaps of each section, additional resources, links, and homework assignments that will enable you to get the most out of the course—and finish with a script that will be tuned for selling and ready for production.
SCRIPT TEMPLATE & EXAMPLE
Not only are we providing you with the exact script template that we use on nearly every project we create – we’re providing you with the actual script we wrote for one of our most famous campaigns, you’ll see how we used the template and how to use it on your campaign. Did we mention we’re not holding anything back?
About Harmon Brothers
The Harmon brothers, who grew up in Burley, Idaho, are Mormons who learned early on how to knock on doors. Daniel recalls selling potatoes from his uncle’s Idaho farm door-to-door in Utah to raise money for college. Later, he sold ADT alarm systems door-to-door in Minnesota and California. “We learned the psychology of the sell from door-to-door pitches and reverse-engineered that back into the videos,” he says. As a result, he says, the Harmon Brothers’ videos generated more than $100 million in revenue for their clients in 2016.
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