SEO Writing Masterclass – Surfer SEO

SEO Writing Masterclass Information

The market is crowded for average content writers. Don’t be one of them.

Average content writers write. And they have nothing else to offer but a nice Google Doc based on guidelines from a client.

Those copywriters get lost in the sea of underpaid freelancers on Upwork, and they struggle to make ends meet.

Great copywriters know how to tie their writing to results.

And the best way to get results is to dive into Search Engine Optimization.

‍And while the market is full of self-advertised “SEO copywriters”, many of them rely on obsolete tactics that no longer work.

Most of these “common truths” aren’t an aid,but a hindrance to SEO success.

They’re not enough for competitive keywords that generate something more important than organic traffic – money.

If you’re reading this, you’re probably looking for tactics and skills that will take your career to a whole new level. This drive alone gives you a massive advantage over average copywriters.

By getting deeper into SEO, you will build bulletproof content that will keep bringing thousands of potential buyers to your blog posts and landing pages. For years to come

SEO Writing goes beyond just “writing.”

And we dive into every single part of this process in SEO Writing Masterclass.

Keyword research

Finding great keywords is hard work. When you chase keywords that are out of your reach, your pages will never rank in the top ten. Learn how to track down keywords that are right for YOU and will bring you the biggest ROI.

Competitions analysis

If you understand your competitors, you understand the whole SERP. Find out who to compete with, how to do it, and how to leave everyone in the dust. Skip this step, and you set yourself up for failure.

Content Strategy

One page is not enough to build your authority in a niche. You need to map out the whole content strategy with topic clusters (including money pages, supportive pages, and internal linking structure).

Words and phrases usage

Even the greatest content won’t work if it lacks prominent phrases. Understanding which words to use and where to place them is key to successful optimization. We’ll teach you how to write content that will comply with Google’s complex algorithm.

Optimizing existing pages

Sometimes it’s better to optimize existing content than to start from scratch. When is the right time to get back to old pages? How to find the best opportunities? And how to optimize them for SEO? The best copywriters know the answer.

Selling the new process

How to distinguish yourself from other writers on the market and increase your wages? You’ll find out how to convince your potential clients to the new, better way of SEO writing. And they will be thrilled to pay more for your work!

Here’s what you’ll get in SEO Writing Masterclass

MODULE 1: Content strategy and keyword research

• Learn a successful keyword research process and create an overview of your content plan. Every battle is won before it is ever fought. And it is also true for SEO and content strategy. When you know the plan, all you have to do is execute.

MODULE 2: Four phases of SEO writing

• Relevance and quality are the core of SEO. Learn the actionable, step-by-step process to create the most valuable content that will be user-friendly and optimized for Google. Let’s bust some old “good practices” and use SEO that will work in 2021.

MODULE 3: Increase wages for your content services

• Charge more for your work and upgrade your sales process. No matter if you work as an in-house writer or freelancer, we’ll explain how to sell your ideas and strategy. You’ll learn tactics that will help you position yourself as the top SEO copywriter and charge accordingly.

Who is SEO Writing Masterclass course for?

Freelance writers who want to charge more

If you feel like you should get more money from your copywriting services or you’re looking for new ways to impress your clients, this course is for you. You’ll learn a solid SEO copywriting process, plus tactics that will help you upsell your services.

In-house content creators

This course will take you from a content writer to a content marketer ready to prepare long-term solutions with measurable effects. Become a viable partner for any marketing discussion that brings working solutions to the table.

Marketers who want to dig into SEO writing

Do you feel like you’re not “creative” enough to write content? Or would you like to learn what separates just “writing” from copywriting that drives $$$? Great part of SEO copywriting is about data, strategy, and optimization. You’ll learn all those things in this Masterclass.

More courses from the same author: Surfer SEO

Salepage: SEO Writing Masterclass – Surfer SEO

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