Mike Cooch – LinkedIn Advertising Bootcamp
Discover The Ad Platform EVERY B2B Marketer
Should Be Using To Fill Their Sales Pipeline…
Introducing The ‘LinkedIn Advertising Bootcamp’
Why Is LinkedIn THE B2B Ad Platform ?
The Best B2B Reach Online: LinkedIn has 400M users worldwide, and it’s a community that’s 100% focused on business. That makes it the perfect environment to find B2B prospects and clients for your products and services.
Incredible Ad Targeting: The targeting in the LinkedIn ad platform is by far and away the best when it comes to B2B advertising – nothing else even comes close. Target by industry, job title, members of LinkedIn groups, location, language, demographics, and even the employees of a specific company!
Simple, But Enough Features To Do The Job: The LinkedIn ad platform is much simpler to use than the Facebook ad platform. But at the same time, it has everything you need to be successful: retargeting pixels, conversion tracking, split-testing, and a variety of different ad formats.
What You’ll learn at the linkedIn Advertising bootcamp
1# How to laser target your perfect prospects on the LinkedIn Ad Platform
Don’t waste a dime on ads to the wrong person!
- Laser target your exact ideal prospect based on location, gender, age, industry, job title, universities attended, LinkedIn groups their in, company they work at, and more!
- How to expand your audience the right away…and avoid the audience expansion options that will cost you way too much for too little return!.
- How to combine the various ad targeting functions on LinkedIn to cut as much waste from your campaigns as possible.
2# How to Execute our ‘Prime the Pump’ strategy to lower your ad costs by 50%
A step-by-step process
- I’ll show you exactly how we ‘Prime the Pump’ on LinkedIn to cut costs by as much as 50% and make sure our content is resonating with our audience
- How to minimize budget invested until you know you have a winner to run with
- The most important factor we’ve found in dramatically lowering the cost of our ‘Awareness’ campaigns so we can be in front of more prospects every day.
3# How To Set Up A Complete Marketing Funnel Within LinkedIn
Pull Your Prospects Through Each Step Of The Funnel
- How to use content and direct response ads as a team to pull interested prospects through a step-by-step funnel
- The critical multi-step process you must take before making a direct offer to a prospect
- How to incorporate Facebook and your other audience lists into your LinkedIn ad campaign strategy for best (and cheapest!) results.
4 # Live training With Mike Cooch & Team
I won’t leave you hanging!
- You’ll have questions…we’ll do a live training so I can answer them
- I’ll walk through everything live to make sure all critical topics are covered completely
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