Jon Loomer – Facebook Ads and IOS 14 [May 2021]
A detailed training to help you adjust to drastic changes impacting optimization, targeting, and reporting.
This is a detailed, step-by-step video series that helps you understand the following (and more):
- What the iOS 14 prompt is
- The impact on targeting, optimization, and reporting
- Your new 8 optimization events limitation
- Aggregated Event Management
- Value Optimization configuration
Primary training takeaways:
The iOS 14 Prompt
- How it works, how it impacts data, and what Facebook is doing about it.
The Impact to Advertising
- How optimization, targeting, reporting, and even effectiveness are bound to change.
What to Do Now
- The specific steps that you can take to make sure that you are best prepared for this update.
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