Business Class – Sophia Amoruso

Business Class Information

What is Business Class?

The Premier Entrepreneurship Program for Founders and Founders-to-be

Business Class is so much more than your basic “online course.” Business Class is utopia of educational content, a rich, exclusive community, and a portal to exclusive access to today’s top founders, CEOs, and industry leaders.

Your Itinerary

Over the course of 10 weeks, we’ll cover seven modules (we call them Flights). You’ll watch streaming video lessons and dive into the accompanying worksheets, where you’ll plot and plan your next business moves then jump into our private app, The Lounge, to discuss it all with your fellow entrepreneurs.

Flight 1: The Jet Fuel

OVERVIEW:

On this Flight, you’ll learn which areas of your business you’re best at, allowing you to use your superpowers to their maximum potential and identify your gaps. You’ll identify the problem your product or service solves, plus how to find the white space that will set your business apart from the pack.

DURING THIS FLIGHT:

• Discover your unique Jet Fuel—what it is that sets you and your unique business apart and how to leverage those strengths
• Clarify the problem you’re solving for your clients or customers to create the exact solution to fit their needs
• Define and refine your Peak Product—the product or service that will skyrocket your business to new heights
• Map out where your business sits among your competition—and how to take advantage of the white space

UPON LANDING:

You’ll have established a solid understanding of how to harness what you’re really great at and strategize your product or service that’ll stand out among the competition.

Flight 2: Passenger Check-In

OVERVIEW:

On our second Flight, you’ll gain critical insights into who your customer is (I like to call them your Perfect Passenger), and figure out whether or not you’re on the right track.

DURING THIS FLIGHT:

• Discover where to find your dream customer by reverse engineering the competition and hacking the system to identify exactly who you’re selling to
• Clarify who your customers are, where to find them, what they love, and how to reach them
• Glean priceless insights through user interviews and validate whether your product or service is what they actually want
• Attract customer love by defining the feelings your brand will evoke—the root of all great marketing

UPON LANDING:

You’ll know your customer so well that they’ll feel like your new best friend—because from here on out, they’re going to have to be.

Flight 3: A Brand That Soars

OVERVIEW:

On this Flight, you’ll craft an iconic brand identity that marketers only dream of—and that will attract raving fans.

DURING THIS FLIGHT:

• Create a premium brand identity, soup to nuts—from logos to typefaces to color palettes and beyond
• Nail the compelling and memorable business name that will set you apart from the pack
• Strategize how you’ll cut through the noise: to zag when everyone else is zigging
• Clarify an internal brand that reflects your external brand values and lay the foundation for a company culture with integrit

UPON LANDING:

You’ll be the maestro of your own brand’s destiny and create tools to hold yourself—and your team—accountable to delivering on that promise no matter where you show up.

Flight 4: Ground Control

OVERVIEW:

On this Flight, you’ll gain visibility into the sometimes foggy ins and outs of business ownership with best practices that will cover your ass now—and in the long haul.

DURING THIS FLIGHT:

• Choose the right business entity—from corporation to sole proprietor, you’ll discover the path that’s right for you
• Understand the tax implications for your unique business and avoid the common pitfalls that many business owners encounter
• Learn the step by step methods you need to trademark your brand name and logo
• Gain confidence with the foundations of financial literacy—and figure out how much money you need to run your business

UPON LANDING:

When you step off of Flight 4, you’ll have a solid understanding of the brass tacks of taxes and how you’ll protect your most precious cargo.

Flight 5: Hark! It’s Marketing

OVERVIEW:

Marketing is the lifeblood of every business. On our fifth Flight, we’ll cover the winning tools, tactics, and best practices you need to ensure you attract and convert the right people at the right time—and keep them.

DURING THIS FLIGHT:

• Discover how great marketers leverage storytelling to make even the most basic products sexy—and how you can too
• Gain skills to leverage paid media, earned media, and owned media
• Establish why your customers should care about you—as well as how and where you’ll reach them
• Learn and implement best practices for social, email, and paid marketing

UPON LANDING:

You’ll be able to market your business. Plus, you’ll have brand loyalists buzzing about what you’re doing, primed and ready to not just spend money with you once, but over and over again.

Flight 6: Loyalty Points

OVERVIEW:

A loyal customer starts and ends with Customer Experience. On Flight 6, we’ll craft a compelling end-to-end experience for your business. We’ll go above and beyond best practices to dive into what it means to go the extra mile and look at the brands that do customer experience right.

DURING THIS FLIGHT:

• Learn how to craft an above-and-beyond customer experience that cultivates brand love and loyalty
• Understand how to handle challenging situations and diffuse customer complaints with grace—and get our pre-written scripts
• Perfect the tricks needed to creating memorable moments for your customers and drive word of mouth
• Discover how to measure customer sentiment without lifting a finger

UPON LANDING:

When you step off of Flight 6, you’ll understand how to spark customer joy with both consistency and spontaneity.

Flight 7: The Team On The Ground

OVERVIEW:

As we prepare for landing, you’ll learn how to attract, hire, and retain great people, and what tools and processes you’ll need to manage them. You’ll also leave with an understanding of what great leadership looks like and how to not only define a great culture, but live up to it.

DURING THIS FLIGHT:

• Know when it’s time to hire, how to find and recruit great talent, and provide a great candidate experience
• Gain skills in leadership and learn how to build a healthy, happy internal culture
• Get schooled on people management, payroll, project management… and all the fine print
• Learn how to build a transparent culture rooted in trust and accountability

UPON LANDING:

You’ll feel confident in your ability to sniff out the good eggs from the bad and run your team and your culture like a boss.

Here’s what you’ll get in Business Class

• Over 8 hours of streaming video trainings
• Our private digital network, The Lounge
• 300+ pages of printable worksheets
• 8 live calls led by Sophia and top founders
• An arsenal of interviews with top founders
• $10,000 worth of bonus amenities
• Our iconic Flight Manual to organize it all

Who is Business Class Course for?

• You’re a founder with a great idea who’s ready to bring your product or service to market
• You’re an existing business owner who’s ready to professionalize and scale with best-in-class, proven methods
• You want to learn the ins and outs of building a profitable, sustainable business
• You’re ready to nerd out on all things strategy, marketing, brand building, creative, finance, leadership, and more
• You’re ready to commit to a fun, and at times challenging, program that’s worth it’s weight in gold
• You’re excited to join a thriving community of entrepreneurs that you can network with and get feedback from daily

About Author

Sophia Amoruso is an award-winning serial entrepreneur, New York Times Bestselling Author of #GIRLBOSS, online educator, and mom to three small poodles.

Named “One of the most inspiring entrepreneurs in America” by the Huffington Post, Sophia made her mark when she founded fashion retailer Nasty Gal, bootstrapping it to $12 million in annual revenue and eventually scaling the business to over $100 million.

Sophia has been featured on the cover of Forbes magazine and featured in the Fortune 40 under 40, Forbes 30 under 30, Inc. 30 under 30, Fast Company’s Most Creative People in Business, and Inc. 500 lists—and named one of Forbes’ Richest Self-Made Women.

Sophia’s mission is to use her 15 years of hard-won experience to further the next generation of creative entrepreneurs.

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