Andrew O’brien – Leveraged Influence Academy
The Challenge With Public Relations
PR is one of the most under-utilized tools in the Entrepreneur space due to lack of money, knowledge or mindset. You either can’t afford it, don’t want to learn it or think that you’re not “big enough” to get it.
So we created tools for it all. A software that streamlines the process and simplifies it to the point that it doesn’t make sense NOT to focus on PR. The training that shows exactly how to do it. A team member who will learn it and implement it for you for $49 a month and work for you 40 hours a month.
However, there’s still a gap….
You still have to onboard and support a team member around PR which can cause challenges because you don’t have any PR experience and wouldn’t know how to answer their questions, provide insight or support.
So, here’s what we did to make it even EASIER…
Leveraged Influence Academy
The purpose of Leveraged Influence Academy is to provide support to both the owners of the business and their new apprentice they bring on board. The goal is to take away the headache from the owner of trying to support a team member who is doing a skillset they have no idea how to support on.
Here what you’ll get:
Systems & Processes
For the Founders…
We provide you all of our systems and processes to hiring, on-boarding and tracking the work of your newest apprentice and team member. This way you can follow the same exact process we use with our team to ensure they are getting results and you’re able to keep track of what they’re doing on a daily basis.
- Hiring Process: How to hire the right apprentice following our testing strategy
- Project Management: How to keep them on track with daily work using our PM systems
- Key Performance Indicator: How to track their progress and work in real time using our KPI system
- On-Boarding Training: We show your new team member how to use the above systems
Public Relations Training
For the Apprentice…
We provide your apprentice with an entire members portal filled with trainings on how to be a publicist. These are pre-recorded video trainings with worksheets and downloadable PDFs. We go even deeper than just your normal “Perfect Pitch Training” most people purchase. This is our entire Masterclass.
- Perfect Pitch Training: How to write the perfect media pitch
- Media Worthy Story: How to capture the perfect media worthy story
- Building a Media Kit: How to build a digital media kit that will increase credibility
- Finding the Media Avatar: How to find the perfect media contact for the story
- Follow-up Sequence: How to follow-up when the media contact doesn’t respond
- Continued Education: We will add new lessons and trainings regularly to keep them up-to-date with what’s working now
- BONUS!!! Access to interviews with media contacts from the world’s largest media outlets telling you how they like to be pitched and the best way to win a feature on their outlet
Unlimited Support System
For the Founder and Apprentice…
We have a dedicated team member just for this program. This team members only job is to support both the apprentices and founders and answer all of their questions when ever they need it. We want to ensure that both the founder and the apprentice has everything they need to succeed.
- Unlimited Email Support: Responses within 48 hours during working business days
- Facebook Group: Access to our private community just for members where the team will monitor and answer questions
FREE Pitch Review! We will review up to 3 pitches per month for your new apprentice to ensure they’re catching on to the strategy and give feedback/edit suggestions. Reviews within 72 hours during working business days.
For the Founder and Apprentice…
Every month founders Andrew O’Brien and Omari Broussard will do a 90 minute Office Hours where they will provide additional trainings, answer any pending questions and give insights on how to get results from the media and capitalize on that exposure with specific marketing strategies.
- 90 Minute Office Hours: Monthly live calls for 90 minutes from the founders
- Unlimited Replays: All replays will be added to the members portal for unlimited access
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