MasterClass – David Axelrod and Karl Rove Teach Campaign Strategy and Messaging

Teach Campaign Strategy and Messaging

MasterClass – David Axelrod and Karl Rove Teach Campaign Strategy and Messaging

David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama’s and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.

Lesson Plan

  1. Introduction
  2. Starting a Campaign
  3. Assessing Your Candidate
  4. Researching Your Opponent
  5. Working on a Campaign
  6. The Campaign Plan
  7. Understanding the Electorate and Targeting Voters
  8. Polling and Focus Groups
  9. Budgeting and Fundraising
  10. The Campaign Message
  11. Campaign Messaging Case Study
  12. Public Appearances
  13. Getting Your Message Out
  14. Harnessing Social Media
  15. Direct Mail
  16. Slogans and Logos
  17. Supporting Your Candidate
  18. Mobilizing Volunteers
  19. Debates
  20. Keeping the Campaign on Track
  21. Identifying Influencers
  22. The End of the Race
  23. The Current State of Politics
  24. Parting Words

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